Internet. The other day I was with Daniela – one of those good people the blog brought me – when she showed me a Marketeer study of the greatest Portuguese youtubers. On the top of the list were a bunch of weird names: SirKazzio, Wuant, and Windoh.

And right there, in the middle of Café Progresso, while we were grabbing some tea, I had the feeling that a lot of old people must feel to: do I really live in this world? I’ve never heard of these people.

From what I realized – and without any judgment because actually, I don’t  know the work of any of them – they are famous kids on the internet for the funny things they do. And that, whether we like it or not, is entertainment. I saw Jackass when i was younger- and I liked it – so I don’t judge anyone.

However, the point is: for thousands of people, these youtubers are important. They are famous. And yet, there are thousands more who simply have no idea who they are.

The truth is that the Internet creates a false illusion of fame – whether on Facebook, Instagram or Youtube – and one has to be realistic enough to realize that thousands of followers on any channel does not necessarily mean that one is famous, right?

Had you ever stopped to think about it?