Are magazines days over?
Vogue. There are childhood memories that get tattooed on our souls forever. One of them, for me, is that one of my mum reading Vogue at the weekends, while I played with Barbies and all the house smelled like coffee. The truth is that I grew up with magazines and books, and soon I preferred the fashion ones to the ones made for teenagers like Bravo or Super Pop (is anyone out there of that time?). So I can say that, in some way, Vogue has always been a part of my life.
Since then, much has changed. And, the way information comes to us and how we see the world has also changed. This is neither good nor bad. It’s different, I would say. But in the midst of these changes, there is one that stuns me and blurs my eyes. I’ve heard paper will die more times than I would like to. I mean, it’s like if the paper was condemned to death. But I, mainly because I’m a paper girl who reads books, dismisses Kindles and buys magazines, do not think so. Obviously, magazines have to reinvent themselves. They have to offer us more than beautiful images and content that we can read by tapping the screen. But this new Portuguese Vogue read reality very well and understood that more needs to be done. And, as a good admirer of well-written articles and photos that fill my eyes, I’m such a big fan of Vogue. As I was when i was a child and then a teenager.
I've heard paper will die more times than I would like to. I mean, it’s like if the paper was condemned to death. But I, mainly because I’m a paper girl who reads books, dismisses Kindles and buys magazines, do not think so.
Anyways, there are two magazines that I always buy: Vogue Portugal and Porter. Because they teach me a lot and I love learning and because as long as there are people like me, they will survive.