Let’s talk about advertising on blogs
Advertising on blogs. If there is a controversial topic, this is advertising in blogs. And, with one foot in each of the positions – that of blogger and reader – I assume that this is a matter graver than white or black.
But let’s start at the beginning. As a blogger, 97% of the content I share on my channels is not sponsored. I mean, I buy the clothes, the products, the photographic material, the books, etc. Pretty much everything I must tell you. Consequently, all of this, coupled with the time that is invariably spent (but not lost), creating content – sometimes whole weekends – has value. This value that any reader of this blog accesses for free. And so does Instagram.
And while it’s true that most of us do this because we really like it (believe me, keeping a blog and a consistent Instagram account is a lot of hard work), there are people who have seen it just as an opportunity to get along. And to win money.
However, it is necessary to realize that when a brand that we like approaches us and proposes a partnership it is obvious that we will accept. Because we would advertise that product for free, so it still makes sense to do it while being paid for it. And if this is our full-time job, of course, we will charge well for that and that, the more brands we love to want to work with us the best. The important thing is that it still needs to be organic and not just to earn money in a raw way.
Whether you like it or not, recognize it or not, part-time for almost everyone and full time for some this is a job and involves a lot of hard work for who is in it.
As an example, I happened several times to buy L’Oreal products that I loved and later, the brand proposed me a partnership. Would you refuse? Of course not, really love and use the products. And, the brand recognizing my value is a compliment to the hard work I have with the blog. Whether you like it or not, recognize it or not, part-time for almost everyone and full time for some this is a job and involves a lot of hard work for who is in it. And so there’s no harm in making money from it, right?
Thus, here is the big difference: there are those who just want to make money and therefore accept everything that is advertising, even if it is from competing brands – which, let’s face it, is as legitimate an option as any other – and there is who sees the confidence of the readers as a treasure that can not be deceived. For the sake of ethics and above all for the sake of honesty.
I believe that there is nothing worse than destroying the confidence that the people who follow us deposit in us daily, but I also understand that for some girls this is just a “pastime” and the more money they earn the better. After all, they probably won’t be here tomorrow.
Of course, when we’re on the reader’s side, we feel cheated when, in the same week, someone advertises 3 different shampoos. It’s not that a person can not try new things – I admit that I am the person who is always trying new cosmetics – but at least for a few months, a person uses the same. And, in my point of view, it is this artificiality that messes it all.
But, let’s face it, it’s also the brands’ fault: I’ve worked with very professional brands, but I’ve also refused too much of what I even like because I simply felt like one more. And when a brand sees a blogger or instagrammer (excuse me but hate the term influencer) as just one more to do number and spread the word, this shows that, whoever is behind, perceives very little about influence marketing.
So there is content for everyone out there. And advertising has no harm if it makes sense, if it fits and if it is something with which the one on this side really relates to. At least, that’s my vision. And you, what do you think?